The second day of the 10th International Conference on Management of Technology and Innovation began with a keynote speech made by Mehdi Masoumi, the founder of Telavang Company. In his speech, titled “The power of waves contributing to the growth: the case of Telanag Company”, Mehdi talked about his experience in entering the poultry industry and the challenges he and his team were faced with.
He mentioned some of the achievements related to continuous innovation which resulted in development and growth in their company, including successful benchmarking in the poultry industry, branding and marking the eggs, and using GIS to improve sales of eggs. He emphasized the importance of foresight, innovation, and providing sufficient infrastructure to quickly respond to the challenges and many turbulences in the poultry industry.

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